Brand Strategist, Entrepreneur, Speaker, Author
Peter is a trusted brand strategist, successful entrepreneur, highly sought-after speaker, widely read blogger, and an accomplished author.
A recognised thought leader in the field of branding, design and inbound marketing Peter believes that business success today requires a customer-focused digital orientation . One of his special areas of focus is on how smaller brands can harness the benefits of strategic branding to grow their online and offline business. He routinely gives lectures at business events and conferences on branding, new media marketing and creating lead generating websites.
After earning his Bachelor’s Degree in Design and Communications, Peter held a string of design jobs for several years before travelling the world. When he returned to Australia in 1986, he launched his business with a focus on the intersection of design and strategy for small businesses – the same focus he has today.
Peter’s company, Creative Brew, was recently invited to partner and work with Australia’s largest educator of entrepreneurs, The Entourage. Peter sits on their training panel and conducts regular workshops for hundreds of their attendees every year on the topic of brand strategy. He is also a regular guest blogger for their blog, The Manifesto, which reaches 35,000 every month.
Peter’s expertise is demonstrated by the fact he has adapted and grown his business through what is commonly recognised as the most tumultuous business revolution the world has experienced, the online revolution. His commitment to his vision is so strong that he once walked away from a million dollar client because they did not agree on the crucial importance of moving their marketing initiatives to the new media space.
Over the past 28 years, Peter has had the pleasure of working with a long list of highly respected organizations, including The Melbourne Aquarium, Healesville Sanctuary, Marngrook Football Show, Shell, Tourism Victoria, Toll, Mitchelton Wines, TAC, Swann, Holmesglen, Connex, City of Melbourne, Sandhurst, Sanctuary Lakes, Moonah Links, The Sands Torquay, The Herald Sun, The Entourage and Monash University. Just to name a few.
Peter has travelled extensively throughout Europe and Asia and increasingly is taking advantage of today’s technology, working remotely and continuing to grow his business, workshops and speaking engagements. Peter Engelhardt is the author of “Differentiate to Dominate” – The 7 Steps To Transform Your Business Into A Brand.
He lives in Melbourne, Australia with his wife and daughter.