Competitive Advantage

The Number 1 Business Tool To Outsmart Your Competitors

In Business You Need A Competitive Advantage.

How do successful companies get their edge? They understand how the internet has changed the face of business and know what delights their customers. This book, written by international authors, entrepreneurs and business experts, Heather Cullen and John Brooker, shows how to outsmart your competitors in today’s interconnected world.

You will learn how customer expectations are changing and how to get ahead of the game:

How the business-customer relationship has changed forever.
What your competitors are doing and what they know about you
7 Key things your customers want – but won’t tell you.
Staff reports: why relying on them is dangerous to your business
How to turn Social Media trolls into raving fans.
What Big Data can tell you about your customers – and what it can’t
Protecting your business: what to do before things go wrong.

About the Author

Heather Cullen

Entrepreneur, Educator, Author, and World TravellerHeather is a successful entrepreneur, educator, author, stock options trader, classical pianist, and world traveller. Always ready for a challenge, Heather decided to seek a double major in mathematics from the University of West Australia because she was once told that “girls didn’t do math.”

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Competitive Advantage

The Number 1 Business Tool To Outsmart Your Competitors

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